The Water Conservancy

Two middle-aged men looking at a laptop computer

Understanding Water Attitudes

We understand attitudes to water use through credible research to help inform, innovate and guide Australians.

Couple brushing teeth

Raising Water Awareness

We encourage everyone to acknowledge how often and where they use water, so we value it more, conserve more and waste less.

Teacher in front of students in a classroom

Improving Water Literacy

We increase water literacy and the understanding of the urban water cycle amongst all Australians.

Young girl holding a garden hose

Facilitating Water Efficiency

We encourage improved water efficient behaviours and technologies.

Young man looking confused by a bill

Understanding Water Consumption

We communicate how much water is used every day in homes, work places and play areas.

About The Water Conservancy

The 'not for profit' advisory hub for education, facilitation, and adoption of a more conscious and efficient approach to water use in Australia.

Previously known as Smart Approved WaterMark, we've rebranded as The Water Conservancy with a broadened remit to enable all Australians to use water efficiently in order to conserve more and waste less.

What we do

Increasing everyone’s perceived value of water is key to conserving more and wasting less. We work with water suppliers, businesses and householders to help communities achieve that.

Father and son playing with a garden hose

The Water Conservancy Programs

We certify water efficient products and services and provide advice about saving water at home, at work and in the garden. We enable businesses to identify water savings with water audits and recommendations and provide a fantastic schools incursion program. We are also proud to run the annual water awareness initiative - 'Water Night'.

Smart Approved WaterMark

This program independently certifies water efficient products and services in Australia. The label helps consumers to shop wisely.

Smart Water Advice

This program delivers a customized water efficiency resource for councils and water utilities across Australia. Ready to go tools and materials are rebranded and delivered on behalf of the subscriber.

Smart Water Solutions

This program delivers audits and provides practical suggestions to help larger non-residential businesses to use water more efficiently and to save water energy and money as a result.

Walter Smart & Friends

These performances and workshops are available for primary schools. Water knowledge is delivered in a fun, interactive pantomime style. Supported by multimedia to improve water literacy and behaviour.

Water Night

Water Night is a national, annual, water awareness initiative. The goal is to help Australians to see how reliant they are on their taps, to educate and inspire behaviour change so we waste less water now and in future.