Water Night
Water Night
Water Night is an annual event aiming to improve everyone's water knowledge in order to help us all value water more.
We ask individuals and households to turn off all non-essential taps from 5-10pm with the aim to increase water awareness and leading to long term behavioural change.
Water Night is a nationwide event established to raise awareness of water use in Australia. Research conducted by The Water Conservancy shows Australia’s water literacy is very low and so is the perceived value of tap water.
All life on earth relies on water to survive yet only 42% of Australians consider tap water to be precious. Water Night improves water literacy and water awareness helping us all value water more, leading to long term behavioural change.
Participation in Water Night has been shown to increase water literacy, helping people value tap water more and in turn use it wisely.
Highlights
- Over 4 years, Water Night has demonstrated a 10% increase in water literacy and at least a 23% improvement in participants knowledge of water used at home.
- 4,124 households signed up to Water Night 2023, over 12,000 people. That's a record for Water Night to date.
- The results to the survey one week after Water Night reported a 10% reduction in daily tap touches, proving the hypothesis that Water Night would highlight participants’ use of their taps so that they would become more mindful and reduce their use.
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