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Water Night

Water Night

Water Night is an annual event aiming to improve everyone's water knowledge in order to help us all value water more.

We ask individuals and households to turn off all taps from 5-10 PM with the aim to increase water awareness and leading to long term behavioural change.

Since launch, 54,326 people have signed up to Water Night and committed to going five hours with their usual water use disrupted on the Thursday of National Water Week. Evaluation shows the experience consistently improves water literacy, with a 10.88% uplift in 2025, and it remains a fun challenge the whole family can get involved in.

Each year, more households, schools and businesses sign up and commit to Water Night. The campaign achieves growing reach across social media, strong PR coverage, more buses carrying Water Night ads, and real commitment from the water sector to support the initiative through in-kind support and sponsorship. Water industry representatives who get behind Water Night and encourage their customers to sign up report strong value in the initiative.

Water Night is also now truly international, running in recent years in England, Scotland, Wales and Northern Ireland, highlighting how important water literacy, awareness and valuing water are across the globe.

Highlights

  • 4,206 households and 13,302 individuals took part in Water Night 2025 – bringing total sign-ups since launch to 54,326 people.
  • Average water literacy scores increased by 10.88% after Water Night 2025.
  • 56% of participants had taken part before, showing strong repeat engagement and loyalty to the event.
  • Campaign media and digital activity reached almost 6 million people and delivered around 7.9 million impressions nationwide.
  • 2025 introduced the From Habit to Hero theme plus two new engagement initiatives – the Tap Guardians Competition and the Smart Drop Certified Giveaway – adding fresh, fun ways for households to get involved.
  • Water Night continued to grow internationally, with Water Night UK (delivered by Waterwise) attracting 1,800 sign-ups and 4,500 resource downloads.

What are people saying about Water Night

“Sponsoring Water Night exceeded our expectations at Central Coast Council in 2024. The engagement and participation in Water night Live was an organisation first achieving over 4000 views on Council’s website. Furthermore, it created a buzz within the organisation and community and really got the message out about the importance of improving water literacy and saving water at home.”

Dylan Magrin, Water Education Officer Central Coast Council

“It was an amazing experience, but it’s honestly very difficult, not to turn on the tap. As a precaution as a household of 2, we definitely put aside too many amounts of water (4 basins) -1 bucket would have been quite enough. On 2 occasions we thoughtlessly, and due to habit, flushed our toilets twice. The exercise certainly heightened our awareness to use less water, or at least think twice before turning on the tap! Cheers”

Water Night participant

Find out more about Water Night

www.waternight.com.au