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Water Night

Water Night

Water Night is an annual event aiming to improve everyone's water knowledge in order to help us all value water more.

We ask individuals and households to turn off all non-essential taps from 5-10pm with the aim to increase water awareness and leading to long term behavioural change.

Over the last 5 years, 41,024 individuals have signed up to Water Night and committed to going for 5 hours without using water on the Thursday of National Water Week. Each year, evaluation shows the experience improves water literacy rates with an increase of 38.8% in 2024. At the same time it is a fun challenge that everyone in the family can get involved in.

Each year, more households, schools and businesses signup and commit to Water Night. The campaign achieves greater reach across social media platforms, extensive PR coverage, more buses carrying Water Night ads and real commitment from the water sector to support the initiative through in-kind and sponsorship. In fact, those water industry reps that get behind Water Night and encourage their customers to sign up see huge value in the initiative.

Excitingly, Water Night is also truly international, running for the last two years in England, Scotland, Wales and Northern Ireland highlighting how important water literacy, awareness and valuing water is across the globe.

Highlights

  • Over 5 years, Water Night has demonstrated a 38.8% increase in water literacy and at least a 23% improvement in participants knowledge of water used at home.
  • 41.024 individuals have signed up to Water Night over the last 5 years.
  • The results to the survey one week after Water Night reported a 10% reduction in daily tap touches, proving the hypothesis that Water Night would highlight participants’ use of their taps so that they would become more mindful and reduce their use.

What are people saying about Water Night

“Sponsoring Water Night exceeded our expectations at Central Coast Council in 2024. The engagement and participation in Water night Live was an organisation first achieving over 4000 views on Council’s website. Furthermore, it created a buzz within the organisation and community and really got the message out about the importance of improving water literacy and saving water at home.”

Dylan Magrin, Water Education Officer Central Coast Council

“It was an amazing experience, but it’s honestly very difficult, not to turn on the tap. As a precaution as a household of 2, we definitely put aside too many amounts of water (4 basins) -1 bucket would have been quite enough. On 2 occasions we thoughtlessly, and due to habit, flushed our toilets twice. The exercise certainly heightened our awareness to use less water, or at least think twice before turning on the tap! Cheers”

Water Night participant

Find out more about Water Night

www.waternight.com.au