Couple brushing teeth

We encourage everyone to acknowledge how often and where they use water. In doing so we will increase how much they value it and help them waste less.

Our Approach

  • We encourage households, businesses and schools to participate in water awareness events, giving them an opportunity to become aware of their own relationship with water and how often they use it.
  • We provide a certification Mark to make water efficiency top of mind for consumers and product manufacturers.
  • We provide interactive tools that help users understand where and when they use water.
  • We deliver engaging school incursions to primary school children that share unique and interactive performances to excite children about being water aware.

Programs include

  • Smart Approved WaterMark

    This program independently certifies water efficient products and services in Australia. The label helps consumers to shop wisely.

  • Walter Smart & Friends

    These performances and workshops are available for primary schools. Water knowledge is delivered in a fun, interactive pantomime style. Supported by multimedia to improve water literacy and behaviour.

  • Water Night

    Water Night is a national, annual, water awareness initiative. The goal is to help Australians to see how reliant they are on their taps, to educate and inspire behaviour change so we waste less water now and in future.