Nearly 20 years ago, Smart Approved WaterMark was established to certify water efficient products and services and today, on World Water Day (22 March) announced it has rebranded as The Water Conservancy.
The Water Night 2021 YouGov survey indicated that most Australians believe that it is important to monitor water usage but only 1 in 5 reported actually being aware of how they use water. Furthermore, 8 in 10 Australians would be likely to reduce their water consumption if they were made aware of easy steps to do so.
Tapped out - Aussies have taps running for 12.2 billion minutes a week. Research reveals contradiction between attitudes and actions when it comes to water use. Ahead of the second annual Water Night (21 Oct), new research has been released detailing the actions that see the average person running taps for 88 minutes per day.
